From October 4-9, OMS took part in DESIGNBLOK 2011 in Prague. The exhibition took place at pre-selected showrooms, stores and galleries in Prague, and our exhibition was held at Superstudio Futurama in Prague – Karlín. A Lighting section was presented by OMS’s new Elite brand as well as strong design brands such as Deltalight, Artemide, Flos, Light Years, Brokis, Luceplan, Lasvit, Foscarini, Preciosa, Lucis, Ateh, and also by technical lighting producers such as Anolis, Lux Lighting, and many other “green” designers and students. The goal of our presentation was to confirm and showcase OMS’ long-term strategy in product development with an emphasis on design.
Junior designers, journalists and well-known professional designers expressed enthusiastic interest in our display. The display’s author, Petr Mikošek from Boa Design, based his work on Elite colours. The audience’s appreciation of OMS’ Elite brand was evidenced by our nomination as a finalist for The Best Lighting Collection award, alongside Brokis and Preciosa. Our nomination validated the high quality work of our internal and external designers. The most remarkable products of our collection included Startrack (Atelier Pelcl) and Rebell (Ján Štofko, OMS) from the winning NDA 2011 collection as well as Acrux (Anton Zetocha, OMS) and Terzo (Guigiaro Architettura, Italy) from the new product collection. Minimalist models such as DW Castra, Modul Box Max and recessed Becrux also received attention. Those who prefer touch displays were pleasantly surprised by Modul Eye functionality.
In addition to the above achievements, our participation in DESIGNBLOK also succeeded in:
- showcasing the high quality of our products to to the design industry;
- proving that collaboration is required from many specialists to achieve award-winning results;
- making a positive and lasting impression on prospective customers, young designers, and industry professionals;
- showing that high quality industrial design can stand next to jewelry and fashion design.
Milan Ragula Concept & Design team R&D